The Growth Map is a business and economics book by Jim O’Neill, the economist best known for coining the term “BRIC” (Brazil, Russia, India, and China). In this book, O’Neill examines the shifting balance of economic power in the world and explores which countries are likely to drive global growth in the coming decades.
Drawing on years of economic research and international experience, he analyzes emerging markets and developing economies, arguing that future prosperity will increasingly come from regions outside the traditional economic powers of North America, Western Europe, and Japan. The book discusses demographic trends, productivity, education, innovation, and government policies that influence long-term economic success.
O’Neill provides insights into how businesses, investors, and policymakers can adapt to a rapidly changing global economy, highlighting both the opportunities and challenges created by globalization. The book also revisits and expands upon the ideas behind the BRIC concept, offering a broader perspective on the countries shaping the future of economic growth.
Accessible and informative, The Growth Map is a valuable guide for readers interested in global economics, international development, and the forces transforming the world economy.