Paul McKenna has sold more than 10 million books in 32 countries and has spent the last 20 years researching human influence: what makes people do things and the secrets of charisma and likeability. He has created a formula, an easy to learn system that in an ever-changing world will help you communicate more eloquently and effectively.
In the last few years, the psychology of influence has taken a massive leap forward and Paul McKenna has been working with the leaders in the field.
This book, with audio and video downloads, will give you the edge whether you want to get ahead in business, romance or life. Paul McKenna will show you the language and techniques used by the most persuasive people in the world, in an ethical and easy to understand way.
You will learn the universal principles of influence, so you will be able to spot when people are covertly trying to manipulate you.